BUS599 MoD 4 SLP Assign Essay Example | Topics and Well Written Essays - 1250 words - 1

BUS599 MoD 4 SLP Assign - Essay Example In a pursuit to control the expected returns, the following analysis covered will dissect the specific changes that were implemented hence giving an indication of the crucial profit generating strategies which have been put in place instead of the already existing ones. In reference to the objective of the following essay, it is important to note that the various strategies which were implemented were meant to increase the total units sold, increase the market share and the total amount of profits generated. The following strategies were meant to ensure that the production of tablets; X5, X6 and X7 continued. To increase the total returns in sales (Huse, 1975) acknowledges that an effective planning strategy which includes proper allocation of funds and resource is always paramount towards eradicating the expenses and increasing the total returns. One of the implemented strategy included investing more on research and development. According to (Lury, 2011), customer preferences and interests vary with time, age and fashion. Therefore, in order to keep up with the changes, it was important that some resources were allocated to coming up with new products that would compete with the competitors. Some of the hindrances of sales result from poorly executed strategies which result to companies lagging behind the market leaders. As a result, as illustrated by (Williams, N & Williams, S, 2007), technological advancements and economic factors can lead to losses in event that a company does not plan amicably. The research and development department is delegated with the responsibility of innovating new products. According to (Jansson-Boyd, 2010), consumers always look for new products and also tend to prefer developed products over the already existing ones. Therefore, in reference to the new product, it was essential that the company invested more in research and